A refreshed look and a rebuilt site — faster doctor and member search, a mobile-friendly design, and easier access to CE, advocacy, and membership resources.
After months of work, the Iowa Optometric Association is excited to launch a refreshed brand and a completely rebuilt website at iowaoptometry.org. The new site was designed around one goal: making it faster and easier for doctors, students, and the public to find what they need — whether that’s searching the Member Directory, registering for CE, or locating an optometrist near you.
Here’s what’s new:
The Find a Doctor and Member Directory tools have been rebuilt from the ground up, with quicker results and a cleaner, more modern look.
A mobile-friendly design means the site now works just as well from a phone between patients as it does at a desktop. A reorganized navigation also puts continuing education, advocacy, and membership resources just a click or two away, wherever you start.
The new IOA homepage.
The rebuilt Member Directory — now faster and easier to search.
Find a Doctor, redesigned for patients and families.
We’ll keep refining the site based on member feedback, so if something doesn’t look right or you have a suggestion, please reach out through our Contact page.